What is tagging?

In this article we’ll look at:

What is tagging?

Qualitative answers can be turned into more specific (quantitative) data by using tags during the analysis process. Tagging, or coding responses also allows for key themes to be picked out of an individual's response, for example:

An example text answer describes that there is anti-social behaviour and drug activity in the area. These are quantitatively checked in checkboxes by an analyst with various tag options.

Tags may be used to denote themes, sentiments, and alternative answer options that can be filtered and grouped during analysis. Tagging in this case pulls out certain key points of the response.

When can I add tags?

Tags can be added and applied when you're adding questions to your online survey or afterwards in 'Analyse responses' when you're carrying out your analysis.

It's important to note that tags are applied on a per question basis - that is, if you want the same tag on every question in your survey you will need to add it. You only have to tag a question once and the tag will be available to every response to that question. There is no limit to the number of tags that can be added. Once tags are added, they can be selected when appropriate on a per response basis. 

Tags are visible to the analyst, the survey owner, the Department Admin and the Site Admin. Tags are not visible to the public. 

It's possible to add tags at any stage of the process. We recommend that, whenever possible, you set up your tags at the same time that you set up your respondent questions. This will allow for consistent analysis across all responses.

How can I use tags during analysis?

Tags can be used for picking out key themes within qualitative responses, and can then be used for filtering, grouping and exporting.

Responses can be downloaded as an .xlsx file. To download this file, go to the dashboard and select Download all responses including analyst fields:

Responses to this Activity section on Dashboard with Download all responses including analyst fields highlighted.

When a question has tags, these are included as extra columns in the .xlsx report (one extra column per tag).

A close up view of the export showing how tags appear in columns.

It is possible to group and filter by tags in 'Responses Organised by Question', to identify key themes in response data. Our article on how to use filtering and grouping of responses has more information.